Samuel Lie

Freelance Senior UX/Product Designer Consultant based in Stockholm, Sweden. Currently a consultant at Scandic.

Previously worked on products and digital experiences with Alva Labs, Ringnes (part of the Carlsberg Group), Coop, SEB, SkiStar, Kronans Apotek, and PostNord, amongst others.

Earlier work

Screenshot of the job ad preview modal in the Alva Labs web app with the title Increased the number of jobs in Alva's job marketplace by  10,000% by designing an AI-suppoerted integration and supporting features.

Building an integration to publish job ads for Alva Labs

Screenshot of the interview functionality in the Alva Labs web app with the title Improving interviews for user re-engagment and internal confidence.

Interview improvements for Alva Labs

Screenshot of the home screen of the Coop iOS app

Coop

Screenshot of the home screen of the Kronans Apotek iOS app

Kronans Apotek

Screenshot of the home screen of the Spendwise iOS app

SEB Kort

Screenshot of the home screen of the SkiStar iOS app

SkiStar

Screenshot of the booking screen of the Taxi Stockholm app

Taxi Stockholm

Comments from earlier clients

"Samuel is a quick and efficient designer. Always grounded in user needs and the underlying business objectives, he gets **** done fast with impressive results. Hire him if you get the chance!"

Martin Alm Funck, Commercial Manager at SEB Kort

"Samuel is thorough, asks great questions, deeply understand the needs of a project and then executes efficiently."

Linda Malmqvist, Product Owner at Coop